NewActon Precinct brand identity, brand strategy, brand story, visual language, event themes, marketing collateral
Coordinate developed the Precinct’s marketing communication and visual language with an aim of communicating the rich history and cultural diversity of NewActon.
Various event branding was also created with logos designed for Meet the Artist, Taste the Music and Courtyard Cinema. The Lineup, a monthly brochure showcasing the precinct’s events, and the ‘Pocket Guide’, a mini 11 – fold brochure, were designed and distributed around the city to promote the cafes, restaurants and bars located in NewActon.