- the work
- AFL Canberra
- Independent Property Group
- ACT 4 GWS
- Romeo & Juliet
- keys2drive
- Camp Quality
- Academy Club
- NewActon Precinct
- NewActon Events
- Canberra Labor Club
- Sid's Waltzing Masquerade
- Local Liquor
- Ralston Brothers Oysters
- FlipArt
- Playtime 2010
- Village Building Company
- Addcolour Digital
- Effective People
- Itrip Iskip
- The Courtyard Cinema
- FaHCSIA
- Stage 12+
- Acton Walkways
- WWP Accounting Group
- Urbanfood Store + Cafe
- Pocket Monster
- Unit Concepts
- SupaBarn
- Bourgeois Pig
- the agency
- the people
- get in touch
Independent Property Group
advertising, strategy, television commercial
Coordinate was approached by Six Fingers Creative Marketing to produce a new television campaign for Independent Property Group. The challenge was to develop a standout campaign, while utilising a variation of the well known music jingle “a slice of heaven” and the phrase “our smiles say it all”. The Coordinate team hired beautiful people of all ages, focussing on their smiles, laughter and energy.
The use of large words were also used to form the phrase “our smiles say it all”. The commercial was changed to black and white, with the only colour coming from the blue, which is consistent with Independent Property Group’s branding. The result meant the team at Six Fingers Creative Marketing were not only provided with a standout television commercial, but creative which could be seamlessly applied across all mediums.
Watch Here
| Canberra | 02 6162 3600 |
| Melbourne | 03 8530 1004 |
| ideas@coordinate.com.au | |
design + branding + advertising + digital