AFL Canberra Season 2009
brand identity, visual language, publication design, marketing collateral
The season slogan “Game On” was designed to create suspense and intensify the build up to the impending season. A stylised photo shoot was also captured to give the local competition visual language, and turn our players into local heroes. The photography formed the banner of a new look website, and was also applied to posters, email marketing, and the first edition of the 2010 Record. Listen Here